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Most people are already aware of Amazon Prime Day Deals 2023 as one of the major annual sales occasions. Customers can benefit from price breaks on their preferred goods and might even find something new at a steep discount.

Amazon Prime Day is clearly fantastic for customers, but it also has enormous benefits for Amazon sellers as it typically results in a significant increase in traffic and sales for their goods. Some new vendors are unsure of how to set up their company for this important day.

Learn everything there is to know about Amazon Prime Day Deals 2023 and how FBA sellers should prepare by reading on.

What is Prime Day?

Every year, Prime Day is a global sale that lasts for two days and is exclusively open to Amazon Prime members. Customers may anticipate significant savings during this event in a number of categories, including beauty, technology, home, fashion, and kitchen. On top-selling goods like Apple AirPod Pros, Alexa gadgets, and customer favourites like the Laneige Lip Sleeping Mask, we’ve seen tremendous savings in previous years.
Several nations, including Austria, Brazil, Japan, Luxembourg, the United Kingdom, Egypt, the United Arab Emirates, and Singapore, to name a few, participated in Amazon Prime Day last year.

When is Prime Day?

Although the exact date of Prime Day in 2023 is unknown, we can probably anticipate that it will take place during the summertime once more. The celebration started in July 2015 as a summer savings campaign to honour Amazon’s birthday, claims Amazon. As a result of the pandemic, Amazon moved Prime Day 2020 to October and then moved the event back to the summer, with Prime Day 2021 and Amazon Prime Day 2022 coming in June and July, respectively.

In contrast, the company organised a second two-day sale that year in October 2022 called “Prime Early Access Sale.” This gave Amazon Prime members another chance to save money in advance of the Black Friday and Cyber Monday shopping periods.

How to find the best Prime Day deals?

The organisation states that if you want to start saving money before and on Prime Day 2023, follow these steps:

  • You must have an Amazon Prime account.
  • Allow notifications and download the Amazon Prime app.
  • You can receive personalised push notifications about updates on your recently seen products throughout the event by configuring alerts through the app.
  • Use Alexa if you have it! The device will alert you to offers on items in your basket, wish list, or “saved for later” section up to 24 hours before they become available. You may ask Alexa, “Alexa, what are my notifications?” to learn more about the sales you’re interested in, and you can even have Alexa purchase something for you once the deal is live. You can even tell your gadget, “Alexa, remind me when Prime Day starts,” so you’re prepared to shop when the clock strikes Prime Day.

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